Nowadays, in the age of digitalization and e-commerce, over 80% of hotel reservations is made online by platforms such as Booking, Expedia, Hotelbeds etc., known as OTAs (Online Travel Agents). Given their popular and safe use, these platforms act as a hotel’s international digital showcase, as well as the most important digital point of sale.
Thus, constant monitoring of a hotel’s internet profile while at the same time developing an efficient pricing policy are considered prerequisites for a hotel business these days.
What may not be widely known is that new platforms are constantly emerging. Therefore, a hotel’s multifold promotion through these platforms is a competitive advantage that most businesses are unaware of. In other words, a business’s extensive strategic positioning in OTAs may increase their market share considerably.